Articles
| How To Be A King Maker | ||
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Brands and businesses are making it past all kinds of barriers – geographical, language, regional traditions and government policies to spread their reach far and wide and seek customers in lands not their own. This has been made possible by a business policy called ‘franchising’. Franchising enables other aspiring entrepreneurs who love a brand or a concept and wish to benefit from the same to own a business in the same without having to start from scratch. Franchising has helped brands both global and local to maximize their reach, creating many businessmen and business women in the process.
Every great franchise has a person who turns the keys right. That person is called a Franchise Manager. What he does and what he doesn’t goes a long way in determining the future of the brand, the business and the franchises. A Franchise Manager is a king-maker of sorts. This column is a look into the profile of a Franchise Manager and what makes a good franchise manager.
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| buddingmanagers | Tuesday, 10 June, 2014 - 17:12 | |
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| Advertising Evolution & Opportunities | ||
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Once upon a time, a thousand years ago, survival was top of the mind priority, people bartered. Mass production of goods was nonexistent. Most people were illiterate and hence there was no need for advertising. “Word of mouth” was all that was needed and all that mattered.
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| buddingmanagers | Tuesday, 10 June, 2014 - 16:45 | |
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| Witty Restaurateur | ||
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Rajan Sethi seems to be uncomfortable with comfort zone. The bubbling entrepreneur could have led a cosy life in his father's electronics business. He did spend some time in the family business and went on to become a director in charge of marketing.
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| buddingmanagers | Tuesday, 10 June, 2014 - 16:20 | |
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| Being Your Own Boss | ||
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Given our nation’s dwindling economy and recession-prone corporate climate, opting for own start-ups is fast emerging as a favourite forerunner among freshout-of-college MBA amateurs, we dig deep and find out why.
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| buddingmanagers | Tuesday, 10 June, 2014 - 15:52 | |
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| Dress To Impress | ||
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Piling layers upon layers of fabric and still coming across suave and sharp is an art in itself. And as if scoring that crisp debonair look and nailing the crucial first impression wasn’t nerve wrecking enough. This year’s raging temperature and soaring summer has turned this dressing room tussle into a smouldering nightmare.
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| buddingmanagers | Tuesday, 10 June, 2014 - 14:23 | |
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| Leader Vs Manager | ||
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Treading on risky waters we revive the age-old squabble - are you a solid leader material or a tailor-made manager – how does one know? Read on to find out more!
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| buddingmanagers | Tuesday, 10 June, 2014 - 13:47 | |
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| The Best Of The Lot! | ||
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The package is ready – having victoriously finished two-years of intensive management training at the prestigious B-school, the MBA graduate is now packaged to be every bigshot recruiter‘s dream candidate.
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| buddingmanagers | Tuesday, 10 June, 2014 - 13:14 | |
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| Ecommerce The Big Boom | ||
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Sweeping the job market by surprise in 2014, E-commerce has
emerged as the latest buzzword in town. Coupled with the promise of
unmatchable career high and corporate growth the young and restless
managers now have a new territory to explore.
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| buddingmanagers | Tuesday, 10 June, 2014 - 12:43 | |
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| Fresh & Entrepreneurial | ||
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More and more freshly minted MBA’s are debuting as entrepreneurs ignoring calls of high profile entries into MNCs and seven figure salaries. What fires this trend? What marks this transition in mind-set compared to b-school graduates from two decades ago?
With fundamentals of entrepreneurship in place thanks to the course curriculum they have been pursuing,the new crop are setting out to being on their own straight out of school. But is one experienced or otherwise, ever ready for what entrepreneurship brings? Isn’t it also the same uncertainty that delivers the entrepreneur a high and is the thrill of entrepreneurship itself?
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| buddingmanagers | Thursday, 15 May, 2014 - 14:25 | |
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| In The Last 30 | ||
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NEWS ROUND UP |
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| buddingmanagers | Wednesday, 14 May, 2014 - 13:07 | |
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