Brand Management Courses highlight the benefits and importance of a brand manager who identifies a brand that will cater to consumers and devise marketing strategies to establish brands in the market. Analysis of the competitive brands in the market, identifying the needs of the consumer and devising the promotional tools required to highlight the unique selling propositions of the brand.
Qualifications: An applicant should complete his or her graduation in any discipline and appear for the entrance examinations like CAT (Common Admission Tests) or MAT (Management Admission Tests) for pursuing MBA courses in India (Master of Business Administration). An MBA in marketing is a prerequisite for becoming a Brand Manager.
Scope In India: Those who successfully completed can work as a Product Manager in a reputed companies and a host of other industries employ Brand Managers to promote and develop their products.
Scope In Abroad:Openings in companies like ara Lee, Reckitt Benckiser, Unilever, Procter and Gamble, General Mills, Mars, Nestle, Novartis, Pfizer, Cipla, Ranbaxy, GSK, Vodafone, Pepsi, Cocoa Cola, Aviva Life Insurance and many other companies. Pharmaceutical and Health Care industries abroad also provide lucrative opportunities for product specialization managers.